Even if the two minutes a day that users are utilizing the app are enjoyable, it is not enough to keep them coming back in the long term. BeReal is the most recent example of an app that users connected with but did not hold a sustainable impact. Something that is merely a good idea is not enough to keep users coming back. Entertainment value, content that keeps users engaged, the incentive to monetize, and the ability to gain popularity and grow a personal brand are all vital to the sustainability of a network. BeReal simply cannot keep up with the demand that audiences put out for the entertainment that they require.Īncu discussed the elements that a long-standing social media platform requires to stay relevant over a long period of time. The age of video is here and it is reflected in people’s time spent online. Social media has grown to be a beast of its own, and this beast heavily requires key pieces if a platform wants to stay afloat. “The type of content, still pictures, do not lend themselves to people spending a lot of time on them,” said Monica Ancu, a professor teaching a class on social media at USF St. Ledger said.īeReal seemed to have the missing piece people were struggling to find, but after a little bit of use, it appears people will always find a way to be inauthentic on social media, and the app is merely left with the bare bones of a successful social media platform. It still turns into just a highlight reel of what you’re doing in your day,” St. “Although it’s meant for people to show their authentic selves, I feel like it’s just the opposite. She said that she is adverse to social media in general due to the pressures of perfection. Petersburg, spoke about what turned her away from the BeReal app despite its popularity. Ledger, a sophomore studying Environmental Science and Policy at the University of South Florida St. This was refreshing for some people, but others were not buying the authenticity gimmick. It promotes authenticity and removes some of the pressure that comes with posting on a regular social media platform to appear perfect at all times. But since then, the app has seen a stark decline in daily users.īeReal alerts users at a random time during the day to snap a picture of themselves and whatever they are doing at the time. BeReal is an app that took the world of social media by storm, but has turned into a mere drizzle over the months following.Ĭourtesy of Annabel Hutchings | The Crow’s NestīeReal was the biggest social media app to hit the market since TikTok, with 73 million downloads as of October 2022. It may pay Earth and the sun another visit in 50,000 years, but some astronomers think it will actually never return again, as the gravitational kick it received from our life-giving star may fling it out of the solar system altogether.įollow Tereza Pultarova on Twitter. The spacecraft also carries sensors to make measurements of Earth's plasmasphere, the inner region of the magnetosphere a few thousand miles above the planet that contains cool plasma - gas in which atoms have been stripped of electrons.Īs for Comet C/2022 E3 (ZTF), the object is still visible in the sky with amateur telescopes but is quickly fading as it hurtles back toward the outer solar system, where it came from. The mission is testing low-energy propulsion techniques, including a low-thrust water propulsion system that uses very little propellant to control the spacecraft's trajectory. Rare green comet's close approach a once-in-50,000 years feast for astrophotographers (photos) Brilliant green comet loses part of its tail to solar storm in this stunning astrophotographer photo A dazzling green comet not seen since the Stone Age has stargazers thrilled in these amazing photos
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